Information for Businesses

Interested in starting a business?

The La Alma-Lincoln Park Neighborhood offers great opportunities for current or prospective business owners to be a part of a vibrant community on the rise. We offer close proximity to Denver’s downtown attractions, Auraria campus, great recreational assets, and rich historic character. We are a relatively young and diverse neighborhood compared to other parts of the city, however many of your customers would be from our existing non-residential users. We draw students from Auraria and several local schools, workers from the raidroads, Denver Water, Denver Health and many professional service firms. Santa Fe’s Art Walk each First Friday is very well attended and provides a solid revenue base for existing businesses. Main streets Santa Fe, Kalamath, Colfax, Speer, 8th Avenue, 6th Avenue and I-25 offer high visibility, customer and employee access, with good traffic counts.

Although, DHA’s Mariposa mixed-use redevelopment is still a work in progress, it represents  a significant investment in La Alma-Lincoln Park and may already be credited with stimulating the local housing market. It is located next to our 10th and Osage light rail station, and DHA’s efforts in Community Driven Design make it model for Transit-Oriented-Development (TOD) worldwide.  Upon completion, it will offer a ready-made market of approximately 1000 new residential units, with increased foot traffic around the train station. Spaces are available now, with more expected in future phases. There are also main street style storefronts for your small business in our Santa Fe Art District, and throughout the neighborhood. Additional room exists for larger businesses and uses in the more industrial western half of the neighborhood, too.

Recent investments and efforts are expected to accelerate our many advantages.

Considering opening your business here, and want to know more about us? You can find the basic Census based demographics HERE, however on this page we have tried to compile a snapshot of the neighborhood from a business planning perspective.  Our source and other tools are available free to Denver Public Library cardholders. Find much more Business Decision Intelligence Data from Denver Public Library‘s BIZBoost collection.

Esri’s Tapestry Segmentation Guide divides US residential areas into 65 distinctive segments based on socioeconomic and demographic characteristics to provide an accurate, detailed descriptions of US neighborhoods. Each market segment, is assigned a numeric value that ranks its consumer spending habits and overall value to businesses. The lowest numbers are considered most desirable, however your business may thrive with any given market segment.  (Some examples01 Top Rung, 09 Urban Chic, 24 Main Street, USA, 45 City Strivers, 61 High Rise Renters). Tapestry™ Segmentation Reference Guide, Esri, Redlands, California, 2012.

Our Market Profiles:

College Towns 55 (within Scholars and Patriots L6)  

With a median age of 24.4 years, College Towns is the third youngest of all the Tapestry segments. Most residents are between 18 and 34 years old and live in single-person or shared households. One-fourth of households are occupied by married-couple families. Approximately three-fourths of the residents are white. Residents are focused on their education; 59 % are enrolled in college or graduate school. After graduation, other residents stayed on to teach or do research. Because many students only work part-time, the median household income of $32,360 ranks near the low end. Most of the employed residents work in the service industry, holding on- and off-campus jobs in educational services, health care, and food preparation. Convenience dictates food choices; they usually buy ready-made, easy-to-prepare meals, frozen pasta, pizza crusts, and peanut butter and jelly at the closest grocery store. With their busy lifestyles, they frequently eat out or order in from fast-food restaurants and pizza outlets during the week; however, many cook at home over the weekend. They buy books online and in stores. They have student loans and bank online or by ATM. These computer-savvy students own laptop computers or expensive desktop personal computers and the peripherals to match. Connecting to the Internet is essential; they go online to research assignments, look for jobs, check e-mail, and download music. Keeping in touch is also important; they buy and use cell phones and accessories.New to living on their own, many purchase bedding, bath, and cooking products. They own few appliances but, at a minimum, have a microwave oven, a toaster, and an upright vacuum cleaner. Their lifestyle is very casual. They rank high for participating in nearly every outdoor sport and athletic activity. Residents attend country music and rock concerts and college basketball and football games, play pool, and go to movies and bars. They also participate in public activities including fund-raising and volunteer work.


Great Expectations 48 (within High Hopes L7)

Young singles who live alone and married-couple families dominate this market segment, although all household types are represented. The median age is 33.1 years with a higher proportions of residents who are in their 20’s and of householders younger than 35 years. Some residents are just beginning their careers or family lives. The ethnic diversity and racial composition of this segment are similar to US levels. The median household income is lower than the US median. Nearly half of the population aged 25 years and older has some post-secondary education; 18 percent hold a bachelor’s or graduate degree. Most of the jobs come from the manufacturing, retail, and service industry sectors. Half own their homes, half rent. More than half of the households are single-family dwellings; approximately 40% are apartments in low- or mid-rise buildings. Most of the housing units in these older suburban neighborhoods were built before 1960. Homeowners are not afraid to tackle smaller maintenance and remodeling projects, but they also enjoy a young and active lifestyle. They go out to dinner and to the movies. They throw Frisbees; play softball and pool; go canoeing; watch horror, science fiction, and drama films on DVD; and listen to country music, classic rock, and sports on the radio. They watch dramas, auto racing, and the evening news on TV. They occasionally eat fast food.and shop at major discount and department stores. They rarely travel. Focused on starting their careers, they’re not investing for their retirement years.

Inner City Tenants 52 (within Urban Roots L8)

Residents are a microcosm of urban diversity; their population is represented primarily by white, black, and Hispanic cultures. This multicultural market is younger than  average, with a median age of 28.8 years. The median household income is $30,873. Because few own their homes, most of their net worth comes from savings. 83% earn income from wages and salaries; 7 % receive public assistance. 45 % of the population aged 25 and older has attended college; 5 % hold a graduate or professional degree. Earning a college degree is at the forefront of their goals, so many work part- and full-time to fund their college education. Approximately half of the employed residents work in white-collar occupations. This market has twice the national level of residents who work in the accommodation/food services industry. Turnover is high in these neighborhoods because many are enrolled in nearby colleges and work part-time. These neighborhoods are also a stepping-stone for recent immigrants. With their busy lifestyle, Inner City Tenants residents frequently eat at fast-food restaurants and shop for groceries at nearby stores. They prefer easy-to-prepare frozen and canned foods. Internet access at home is not typical, but many will surf the Internet at school or at the library. Playing games and checking e-mail are typical online activities. Households have recently bought video game systems and baby items such as food, products, furniture, and equipment. They go to the movies and professional football and basketball games, play football and basketball, and go bowling. They read magazines, particularly news and entertainment, and listen to urban or contemporary hits radio. Some enjoy the nightlife, visiting bars and going dancing at nightclubs.

High Rise Renters 61 (within Global Roots L8)

Residents are a diverse mix of race and ethnicity. More than half of the residents are Hispanic, 40% of the residents are black, 21 % are white, 7 % are of two or more races, and a higher-than average proportion (28 %) of other races. Many residents speak a language other than English. Household types are mainly single parent and single person; however, a higher-than-average proportion of other family households is also present. Their median age is 31.8 years and the presence of young children, adult children, and other relatives, including grandparents, boosts the aver age family size of 3.53, somewhat higher than the US average. Most employed residents work in service, professional, and office/administrative support occupations. Higher-than-average proportions of employed residents work in the service and transportation industries. Twelve % of employed residents work for the local government. The median household income is $23,377. Because of high unemployment, some residents might receive public assistance and Supplemental Security Income for support. Because so many must care for children at home, part-time workers are just as prevalent as full-time employees. To reach these residents, TV and radio are more effective than newspapers. They listen to urban, Hispanic, all-news, and variety radio. Internet access or owning a personal computer is unusual; those who have Internet access will download music.They shop for groceries at their local store., They will buy household items and apparel at discount and affordable department stores, and will also search the clearance racks at higher-end department stores. They do not dine out regularly; even their fast-food purchases are limited. They buy necessary baby and children’s clothes; however, tight budgets limit their spending.

(Credit to Tapestry™ Segmentation Reference Guide, Esri, Redlands, California, 2012)

LP Tapestry Pop Profile Graph

La Alma-Lincoln Park is comprised of  4 Market Segments. The graph demonstrates the neighborhood’s market segments in terms of actual populationCollege Towns 1852 residents, Great Expectations 1402 residents, Inner City Tenants 2246 residents, High Rise Renters 720 residents.



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A collection of actual business plans compiled by entrepreneurs seeking funding for small businesses. For those looking for examples of how to approach, structure and compose their own business plans. Available with library card.

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